Changing your seller name on Apple's App Store is not a straight-forward process. There are several caveats and ways to accomplish a name change. In the absence of any formal process, here are two methods for changing your seller name.

A good video to explain the process of transferring application us here

https://itunesconnect.apple.com/downloads/Documentation/AppTransferTutorial.mov

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iPad,iPhone,iPhone Resources,iPhone Articles,iPhone Development,iPhone Turorial,Mobile Development Tutorials,Mobile Developments,​Application Transfer